I joined Mode Media (formerly Glam Media) a year after I launched my beauty blog back in 2009. When I say I thought I made it I just knew I made it. It was my first big girl advertiser. I was working on behalf of the company for some major brands and making great money doing what I loved. But it wasn’t about the money it was about the level of content creation and networking opportunities. Brands saw those Glam Media logos and were eager to work with me. Don’t get me wrong I was thankful for them and it made my job as a blogger easier and I met some amazing creatives. But I knew this wouldn’t last forever and you should never keep all your eggs in 1 basket. I was now linked with big name bloggers like Afrobella and Temptalia who were also part of the advertising network. In a digital world as enormous as you can imagine Mode contributors are often deemed the most influential content creators and amongst thousands. The money was great and truth be told it was easy money. The product samples nice and bountiful and not only that but the payment was fair. Not haggling back and forth with reps that asked for the moon and stars without budgets, none of the challenges you’ll face doing your own advertising outreach. When the work was consistent it was good and when it was slow it was still good.
Around this time last year I changed my blog theme and needed a site audit to check the advertising placements. It took 2 months which means I wouldn’t get pitches and a couple public tweets to the CEO. I went public without any hesitation. I can’t help it. I work hard for the money I earn and the work I provide so when there’s a major issue and it’s not being handled properly I have a hard time being silent. I don’t have the patience for it. Then I had a missing payment. It wasn’t much but I’ll never forget how poorly it was handled. It was an unnecessary amount of stress, confusion on their end, and it was a slow process. I was over it and prior to that was already tired of the politics of blogging. It was time for something new. It was easy to leave it behind because I had about 7 other streams of income other than Mode. I knew if they could treat an influencer like this and risk gaining a poor reputation of not paying people for work they’ve completed they can treat anyone like this. That painful thought came true with the announcement that Mode Media was abruptly closing their doors. Countless content creators are missing months of payments and people are out of jobs. It sucks but there is a light at the end of the tunnel. I have a few tips I would recommend to any content creators in this type of situation. It might not be the easiest but there’s options and life after Mode Media.
- Download a copy of your contract to use as a reference for future projects
- Clean up your media kit so you’re ready for future projects
- Tap into your entrepreneurial spirit
- Work on other sources of income
- Get your pitch together
- Seek legal advice to try to recoup your earnings
- Use your rates as a starting price for your services
- Download a copy of all your Mode Media reports and save a copy to the computer, hard drive, and cloud.
- Find a support in a community
- Take a break, reflect, and prepare to start a new chapter
- Consider removing the ad units and coding from your site since you most likely won’t be paid for advertisements