Episode 06: The Truth About Buying a Home in North Texas With Matt Braun
@mattbraunrealtor
Real Estate Agent, Broker Associate. Realtor. Dad. Husband.
Finding Your Dream Home With Merit Homes: The Insider's Guide to North Texas Real Estate
Moving to a new home is one of the biggest decisions you’ll ever make. Whether you’re relocating across the country or just across town, finding the right home in the right neighborhood is more than just checking off boxes—it’s about building a lifestyle. That’s why I sat down with Matt Braun of Merit Homes on the Heart of the Hustle podcast to talk about the booming North Texas real estate market and how to navigate it like a pro.
Why North Texas? The Secret’s Out!
If you’ve been paying attention to the real estate market, you already know that North Texas is one of the hottest places to live right now. Cities like Frisco, Prosper, Plano, and McKinney are experiencing rapid growth, attracting families, professionals, and investors alike. But what makes this area so special? It’s more than just the booming housing market—it’s about the quality of life, affordability, and opportunities that North Texas offers.
Booming Job Market and Business Growth
One of the biggest draws to North Texas is its expanding job market. The Dallas-Fort Worth metroplex has become a magnet for businesses relocating from high-cost states like California and New York. With major corporate headquarters—including Toyota, JPMorgan Chase, Liberty Mutual, and Charles Schwab—setting up operations here, employment opportunities are abundant across industries such as technology, finance, healthcare, and logistics.
The job growth has fueled an increase in housing demand, as professionals seek neighborhoods that offer both convenience and lifestyle amenities. Unlike more densely populated areas with high commuting times, North Texas provides the best of both worlds: job accessibility with suburban comfort.
Unmatched Quality of Life
Beyond career opportunities, North Texas is an incredible place to live. The region boasts:
Top-rated schools with award-winning academic programs in districts like Frisco ISD, Prosper ISD, and Plano ISD
Master-planned communities with resort-style amenities, walking trails, and green spaces
A thriving arts and entertainment scene, from world-class dining to live music venues
A moderate climate with warm summers and mild winters, making outdoor activities accessible year-round
Unlike other fast-growing regions, North Texas still maintains a sense of community, where families can enjoy safe neighborhoods, excellent schools, and a slower pace of life compared to larger metro areas.
The Real Estate Advantage: More Home for Your Money
One of the most compelling reasons people are flocking to North Texas is affordability. Compared to other major metropolitan areas, homebuyers here get significantly more space, upgraded amenities, and better overall value.
For example, in areas like San Jose, Los Angeles, or New York, a $1 million budget might get you a modest condo or small single-family home. In North Texas, that same budget could land you a 4-5 bedroom home with luxury finishes, a spacious backyard, and access to top-tier schools and amenities.
Matt Braun, a real estate expert with over a decade of experience, has witnessed this trend firsthand. After moving to North Texas himself, he quickly saw how buyers could elevate their lifestyles while making smart investments in a thriving market.
“People move here for a better quality of life. They want great schools, strong communities, and homes that give them more for their money. That’s exactly what North Texas delivers.” – Matt Braun
With continued growth, a strong economy, and a competitive housing market, North Texas is expected to remain one of the top real estate markets in the country.
The Market Is Competitive—Here’s How to Win
If you're even thinking about buying a home in North Texas, you already know that the competition is fierce. Homes are selling in days—sometimes within hours—with multiple offers driving prices higher. Buyers are moving quickly, and if you’re not prepared, you could miss out on your dream home before you even have a chance to put in an offer.
That’s why strategy is everything.
Whether you're a first-time homebuyer or a seasoned investor, navigating this market requires preparation, speed, and the right team behind you. Luckily, Matt Braun and his team at Merit Homes have the insider knowledge and expertise to help buyers stay ahead and win in competitive situations.
Step 1: Get Pre-Approved—Before You Start Shopping
One of the biggest mistakes buyers make is waiting too long to secure financing. If you start touring homes without being pre-approved, you’re setting yourself up for disappointment. Sellers want serious buyers, and in a hot market like this, many won’t even consider offers that don’t come with a pre-approval letter from a lender.
Here’s why pre-approval is a must:
✅ It shows sellers that you're financially ready to buy
✅ It helps you set a realistic budget before falling in love with a home
✅ It allows you to act quickly when the right property hits the market
Matt recommends working with a trusted lender who understands the North Texas market and can provide a strong pre-approval letter that gives you a competitive edge.
Step 2: Define Your Must-Haves and Nice-to-Haves
With homes selling fast, there’s little time to debate. The buyers who are most successful in this market are the ones who know exactly what they want—and just as importantly, what they’re willing to compromise on.
Make two lists:
📌 Non-Negotiables – The things you absolutely must have in a home (e.g., number of bedrooms, specific school district, location within a certain commute time).
📌 Nice-to-Haves – The features you’d love to have but are willing to be flexible on (e.g., a pool, open floor plan, extra garage space).
“In a competitive market, the key is knowing what you need versus what you want. When a great home comes on the market, you need to be ready to act.” – Matt Braun
If you’re unsure what you should prioritize, Matt and his team at Merit Homes can help you identify which features will add the most value to your investment.
Step 3: Act Fast, But Smart
In a slower market, buyers have time to view multiple homes, weigh their options, and negotiate. In today’s North Texas market? Hesitation can cost you the home.
Matt frequently sees well-priced homes receive multiple offers within the first few days of being listed. To be competitive, you need to:
✔ Schedule showings immediately when you see a home you like
✔ Be prepared to submit an offer quickly if the home checks your key boxes
✔ Trust your Realtor’s guidance on making a strong yet reasonable offer
That doesn’t mean rushing into a decision you’re not comfortable with. A skilled agent like Matt will never pressure you into a purchase—instead, he’ll make sure you have all the information needed to act confidently and decisively.
Step 4: Partner With the Right Realtor
This is the most important step. In a highly competitive market, having an expert on your side isn’t optional—it’s essential. The right agent can:
🏡 Find hidden opportunities – Merit Homes has access to off-market and early-listing properties that aren’t widely advertised.
🏡 Negotiate like a pro – Matt knows the strategies that work in bidding wars, ensuring you get the best deal without overpaying.
🏡 Guide you through inspections and contracts – A competitive market moves fast, but you still need to protect your investment. Matt helps buyers avoid costly mistakes.
“Having an experienced Realtor in your corner can make or break your home search. I tell my clients: we’re in this together. I’ll make sure you get the right home at the right price, without unnecessary stress.” – Matt Braun
How to Strengthen Your Offer in a Competitive Market
If you're competing against multiple buyers, here are additional strategies to make your offer stand out:
💰 Offer Above Asking Price (If Possible) – In high-demand areas like Frisco, Prosper, and McKinney, sellers often receive offers above the listing price. Offering just a few thousand more can make all the difference.
⚡ Minimize Contingencies – Fewer contingencies = less risk for the seller. Waiving minor contingencies (while still protecting yourself) can strengthen your offer.
⏳ Be Flexible With Closing Dates – Some sellers need extra time to move. Being open to their timeline can make your offer more appealing than one with a rigid schedule.
📝 Include a Personal Letter – Sometimes, a heartfelt letter to the seller explaining why you love their home can tip the scales in your favor.
Is It Still Possible to Get a Good Deal?
With homes moving fast and prices rising, many buyers wonder: Is it even possible to find a deal anymore?
The answer? Yes—but you need the right strategy.
New construction homes in developing areas offer excellent value, especially for buyers who don’t mind waiting a few extra months for completion. Fixer-uppers in established neighborhoods can also be a smart investment, allowing you to build equity over time.
Matt and the team at Merit Homes specialize in uncovering these opportunities, ensuring buyers find not just a house, but a smart long-term investment.
“This market is competitive, but that doesn’t mean you have to overpay. With the right approach, you can still find great homes at fair prices.” – Matt Braun
With the North Texas market showing no signs of slowing down, buyers who enter the market with a clear plan and the right support will have the best chances of securing the home they truly want.
Selling Your Home? Here’s How to Get Top Dollar
If you’re selling, timing and presentation are everything. Buyers in North Texas have high expectations, and they’re willing to pay top dollar—but only if your home stands out.
Matt’s team specializes in high-impact home marketing to attract the right buyers and close deals quickly. Here’s what you need to know to sell for the highest price possible:
✔ Stage Your Home Like a Pro – A well-staged home sells faster and for more money. Declutter, depersonalize, and create an inviting space.
✔ Price It Right – Overpricing will scare off buyers, and underpricing leaves money on the table. Matt uses market data to find the sweet spot.
✔ Maximize Curb Appeal – First impressions matter. A fresh coat of paint, well-maintained landscaping, and a welcoming entryway can make a big difference.
✔ Professional Photography & Marketing – 90% of buyers start their home search online. High-quality photos and expert marketing ensure your listing gets noticed.
“When it comes to selling, the little details make a big difference. The right strategy can mean thousands more in your pocket.” – Matt Braun
💡 Need help selling? Reach out to Merit Homes for expert advice on getting top dollar for your home.
New Construction vs. Pre-Owned Homes: What’s Right for You?
North Texas is seeing huge growth in new construction, with builders developing some of the most sought-after communities in the country. But is a new-build home right for you, or should you consider a pre-owned property?
✔ Pros of New Construction:
Customization options to fit your style
Energy-efficient designs and smart-home technology
Brand-new everything—no unexpected repair costs
✔ Pros of Pre-Owned Homes:
Established neighborhoods with mature trees and character
Often larger lot sizes compared to new builds
More affordable in certain areas
If you’re not sure which option is best, Matt and his team at Merit Homes can guide you through the process. Their deep understanding of North Texas neighborhoods, builders, and market trends ensures that you’ll find a home that matches your needs and budget.
Why Work With Matt Braun and Merit Homes?
Let’s be real—buying or selling a home can be stressful, overwhelming, and downright exhausting. But with the right real estate expert by your side, it becomes an exciting, rewarding experience.
Matt Braun and the team at Merit Homes don’t just sell houses—they help people find their place in North Texas. Whether you’re looking for a luxury home in Prosper, a family-friendly neighborhood in Frisco, or an investment property in McKinney, they’ve got you covered.
What sets Merit Homes apart?
✅ Deep local expertise in the hottest North Texas markets
✅ Proven track record of helping buyers and sellers win in competitive markets
✅ A people-first approach—because real estate is about more than just transactions
👉 Want to find your dream home? Let Merit Homes make it happen.
Final Thoughts: Your Next Move Starts Here
Buying or selling a home is one of the biggest financial moves you’ll ever make. You don’t just need an agent—you need a trusted partner who will listen to your needs, advocate for your best interests, and guide you every step of the way.
If you’re thinking about making a move in North Texas, now is the time to start the conversation. Don’t wait until the market passes you by—take action today.
📞 Connect with Matt Braun at Merit Homes and take the first step toward your dream home.
🎧 Want more expert real estate tips? Catch the full episode with Matt Braun on Heart of the Hustle! Watch on YouTube or listen on your favorite podcast platform.
