Episode 08: Fitness Made Simple, Wellness for Life with Josh Santiago
FOUNDER OF BrightFIT. fitness Expert. Family Man.
The Secret to Long-Term Health (And Why It’s Just Like Marketing Your Business)
Most people think getting healthy means an all-or-nothing approach—cutting out sugar, hitting the gym six days a week, and never eating fast food again.
And you know what happens? They quit.
That’s exactly what Joshua Santiago from BrightHEALTH and BrightFIT sees with his clients. They don’t fail because they lack motivation—they fail because they don’t have the right strategy and accountability. And if you’re a business owner, this probably sounds very familiar.
Because whether it’s fitness or marketing your business, success comes from structure, consistency, and the right plan.
From Traditional Medicine to a Smarter Approach
Joshua’s wife, Dr. Alex Santiago, had been working in a traditional insurance-based clinic, and she saw the same problem over and over—patients weren’t getting the care they needed. Appointments were rushed. Issues weren’t being addressed. And worst of all? Many health problems could have been prevented with better nutrition, movement, and lifestyle changes.
So they decided to do things differently.
That’s where BrightHEALTH and BrightFIT were born—a membership-based medical clinic where Dr. Alex can actually spend time with her patients and a fitness and nutrition coaching program led by Joshua to give them the tools to live healthier.
It’s not about quick fixes. It’s about creating a sustainable plan and sticking with it.
👉 Learn more at BrightHEALTH
Why More Isn’t Always Better—In Fitness and Business
One of the biggest mistakes people make with their health? Thinking they need to do more.
Joshua shared a story about a client who was working out constantly but seeing no results. She was doing everything—cardio, strength training, high-intensity workouts—but with no real strategy. The result? Burnout, frustration, and stalled progress.
Sound familiar? Business owners do the same thing.
They try to be everywhere—posting on every platform, running ads, blogging, making videos—but without a clear, focused strategy, they just end up exhausted and stuck.
The solution? Do less, but do it smarter.
Joshua helped his client cut back on unnecessary workouts, focus on recovery, and build an intentional plan. And suddenly, she started seeing real progress.
The same applies to marketing your business. You don’t need to post 10 times a day or jump on every new trend. You need a strategy that actually works for you.
A Smarter Way to Get Healthy (And Stay That Way)
BrightHEALTH and BrightFIT aren’t about one-size-fits-all solutions. Joshua and Dr. Alex focus on customized plans that help their clients build sustainable, long-term health.
Here’s how it works:
✔️ BrightHEALTH gives patients direct access to their doctor with a membership model—no rushed visits, no insurance headaches.
✔️ BrightFIT helps clients build realistic fitness and nutrition habits that actually stick—without the stress of extreme diets or unrealistic expectations.
✔️ It’s not about perfection. It’s about small, smart changes that lead to big, long-term results.
Why More Isn’t Always Better—In Fitness and Business
One of the biggest mistakes people make with their health? Thinking they need to do more.
Joshua shared a story about a client who was working out constantly but seeing no results. She was doing everything—cardio, strength training, high-intensity workouts—but with no real strategy. The result? Burnout, frustration, and stalled progress.
Sound familiar? Business owners do the same thing.
They try to be everywhere—posting on every platform, running ads, blogging, making videos—but without a clear, focused strategy, they just end up exhausted and stuck.
The solution? Do less, but do it smarter.
Joshua helped his client cut back on unnecessary workouts, focus on recovery, and build an intentional plan. And suddenly, she started seeing real progress.
The same applies to marketing your business. You don’t need to post 10 times a day or jump on every new trend. You need a strategy that actually works for you.
The Power of a Membership-Based Model
One of the biggest game-changers for BrightHEALTH is their membership-based healthcare model. Instead of relying on insurance, where doctors are forced to see as many patients as possible, BrightHEALTH offers direct primary care for a flat monthly fee.
This means:
✔️ Longer, more personalized doctor visits
✔️ Same-day or next-day appointments (no more waiting weeks to be seen!)
✔️ A focus on prevention, not just prescriptions
For their patients, it’s a simpler, more effective way to take charge of their health.
And in the same way, a simpler, more strategic content plan can help business owners take charge of their marketing—without burning out.
How BrightFIT Helps Clients Stick With It
BrightFIT isn’t just about workouts and nutrition plans—it’s about accountability and consistency. Because having a plan is one thing. Actually following through is another.
That’s why BrightFIT includes:
✔ One-on-one coaching with Joshua to stay on track
✔ Customized fitness plans tailored to each person’s needs
✔ Ongoing support to make adjustments along the way
Sound familiar? This is exactly why business owners struggle with content.
They know they need to show up online, but without the right plan, guidance, and consistency, they fall off track.
That’s why Heart of the Hustle Studio exists—to remove the guesswork from content creation and give business owners a system that actually works.
How to Stop Wasting Time on Content That Doesn’t Work
One of the biggest mistakes I see entrepreneurs make? Spending way too much time on content that isn’t actually moving the needle.
If you’re constantly:
🚨 Struggling to figure out what to post
🚨 Spending hours creating content but seeing no engagement
🚨 Feeling like you have to be everywhere but getting nowhere
Then it’s time to change your approach.
Heart of the Hustle Studio was built for business owners who want a simpler, smarter way to create content that actually works.
📌 Spend just one hour in my studio, and I’ll turn your interview into a full month of done-for-you content, including:
✔️ Scroll-stopping short-form videos (Reels, TikToks, YouTube Shorts)
✔️ SEO-optimized blog posts to position you as an expert
✔️ Engaging social media posts & captions to keep your audience hooked
✔️ Quote graphics & carousel posts to make your content go further
No more content overwhelm. No more struggling with what to post. Just one hour of your time for a full month of marketing that actually works.
Structure Creates Success—In Health and Business
What sets BrightHEALTH and BrightFIT apart? They give people a system that actually works. Clients aren’t left guessing what to do next—they have a step-by-step plan designed for long-term results.
And the same is true for your content strategy. If you’re constantly stressing about what to post, struggling to stay visible, and feeling overwhelmed by marketing—you don’t need to work harder. You need a better system.
That’s exactly what I help you build at Heart of the Hustle Studio.
The One-Hour Content Strategy That Works for You
Joshua’s clients don’t have to spend hours figuring out how to get fit—they follow a customized plan that removes the guesswork. And at Heart of the Hustle, I do the same for entrepreneurs who need content that works—without all the stress.
Here’s how it works:
📌 Spend just one hour in my studio, and I’ll turn your interview into a full month of done-for-you content, including:
✔️ Short-form videos (Reels, TikToks, YouTube Shorts) that grab attention
✔️ SEO-optimized blog posts to position you as an expert
✔️ Scroll-stopping social media posts & captions to keep your audience engaged
✔️ Quote graphics & carousel posts to make your content go further
No more content overwhelm. No more struggling with what to post. Just one hour of your time for a full month of marketing that actually works.
Small Changes Create Big Results
If there’s one thing Joshua wants people to understand, it’s that big transformations start with small, sustainable changes.
The same goes for building your brand. You don’t need to do everything at once. You just need to show up consistently with content that connects.
If you’re tired of feeling stuck in your marketing, let’s fix that.
🎧 Watch the full episode now on YouTube or listen on your favorite podcast platform.
👉 Learn more about Heart of the Hustle Studio at heartofthehustle.com
📌 Want a month of done-for-you content? Book your spot today: Apply here
Final Takeaway: Build the Right System and Stick With It
Whether it’s getting healthy or growing your business, success comes from strategy, accountability, and consistency.
If you’re tired of feeling stuck, overwhelmed, or frustrated—whether with your health or your marketing—it’s time to stop doing more and start doing what actually works.
Want to hear more about Joshua’s approach to health, fitness, and why sustainability is the key to success?
🎧 Watch the full episode on YouTube or listen on your favorite podcast platform!
